He Gets Us began in 2022 and expanded across multiple advertising formats that encourage viewers to consider Jesus.
The campaign invites Christians and non-Christians alike to consider Jesus, positioning itself as meant for all people.
He Gets Us describes its approach as open and general, inviting people to consider Jesus without tying the message to one denomination.
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The campaign’s aim is to invite people to explore Jesus’ story, encouraging reflection that extends beyond any single faith tradition.
The campaign’s messaging is built around the phrase “consider Jesus,” inviting people to explore why Jesus matters.
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