You’re hitting a ceiling at 30 percent margins as long as you’re just trading...

https://www.tool-bookmarks.win/most-agencies-get-stuck-at-30-margins-because-they-rely-purely-on-service

You’re hitting a ceiling at 30 percent margins as long as you’re just trading hours for retainers. Start treating your agency as a lab to build your internal tools into products where software margins easily clear 70 percent.