Why “Link Building Is Dead” Is Often a Sales Message — and What Actually Works

https://www.blaze-bookmarks.win/when-a-saas-founder-hired-an-agency-jenna-s-backlink-nightmare

Agencies love a bold headline. Some publicly declare "link building is dead" while quietly running link campaigns for clients behind the scenes. If you manage clients, work in-house, or shop for SEO help, that contradiction should make you suspicious