Why Firms Buy Enterprise Software for Small Teams — and How Deals Really Start as Conversations

https://list-wiki.win/index.php/When_a_Managing_Director_Missed_a_Platform_Deal:_Ava%27s_Story

How often do small teams trigger enterprise purchases? The data suggests it happens far more than vendors admit The traditional image of enterprise software procurement - a huge RFP, cross-functional committees, and twelve-month negotiations