Why Enterprise Retailers Keep Getting Burned by Coupon Tools - A Mid-Market Case Study

https://meet-wiki.win/index.php/What_if_Everything_You_Knew_About_Metadata_Synchronization,_Third-Party_Integration_Data,_and_Attribute_Mapping_Was_Wrong%3F

How a $250M Retailer Lost $3M and Trust in One Black Friday In November 2023, a national apparel retailer doing roughly $250 million in revenue ran a set of promotions across web, mobile, and in-store channels