Why does my brand show up as a 'maybe' answer but never as a cited source?

https://wiki-zine.win/index.php/The_Hallucination_Crisis:_How_to_Control_Your_Brand_in_the_Era_of_AI_Answers

In early 2024, our team reviewed over 500 query logs to determine why specific enterprise brands were consistently being discussed by AI tools but ignored in the actual source citations