When a SaaS company raised prices, they saw a 31% drop in conversions but a 22%...

https://trentonsexcellentthoughtss.evergrovio.com/posts/how-to-audit-assumptions-in-a-pricing-forecast-model-a-practical-guide

When a SaaS company raised prices, they saw a 31% drop in conversions but a 22% lift in revenue. This article dives into that tricky tradeoff using Sequential Mode to analyze the data