We used to accept long queues and forgotten passwords as the cost of doing...

https://smoothdecorator.com/what-convenience-means-beyond-speed-why-your-app-fails-when-you-ignore-the-details/

We used to accept long queues and forgotten passwords as the cost of doing business. Not anymore. If an app makes us tap too many times or hunt for a physical credit card, we simply leave. Today, speed is the only currency that matters