Treat ecommerce marketing as one connected system, not a stack of campaigns....

https://www.coast-bookmarks.win/ecommerce-marketing-works-better-when-your-channels-offers-and-customer-data

Treat ecommerce marketing as one connected system, not a stack of campaigns. See how to link acquisition, conversion, and retention, track CAC alongside AOV and repeat purchase rate, and use WhatsApp or Slack connections to keep teams aligned.