This article explains how to get more from a Google Ads agency by agreeing on...

https://noon-wiki.win/index.php/What_Should_I_Do_If_My_Agency_Report_Has_40_Metrics_and_No_Point%3F

This article explains how to get more from a Google Ads agency by agreeing on business goals, setting up reliable tracking before increasing spend, and judging campaigns by lead quality, not just volume