Short brand names work better in digital gaming because they fit neatly in...

https://rafaelssmartperspective.wordcanopy.com/posts/what-makes-a-short-name-readable-on-small-screens

Short brand names work better in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot while scrolling. They’re also easier to pronounce quickly, which helps players talk about the game and share it with friends