Rank tracking is a vanity metric. With AI Overviews causing a 30% drop in...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is a vanity metric. With AI Overviews causing a 30% drop in European click-through rates, we are firmly in the era of zero-click search. Stop paying for late, static reports