Most SEO agencies hit a ceiling because retainers keep margins stuck around 30...

https://fun-wiki.win/index.php/What_Mistakes_Do_Agencies_Make_When_They_Try_to_Ship_Software%3F

Most SEO agencies hit a ceiling because retainers keep margins stuck around 30 percent. Treat your agency like a lab to turn your internal scripts into SaaS products with 70 percent plus margins. Stop trading time for money and start building value.