Most brands treat social media like a megaphone, but they miss the real point....

https://victor-wiki.win/index.php/The_%22Silent_Reader%22_Trap:_Why_Your_Best_Content_Gets_Views_but_Zero_Shares

Most brands treat social media like a megaphone, but they miss the real point. People do not share content just because it exists. They share because it makes them look smart or solves a problem