Measure and iterate per 30 days. Review reach, saves, clicks, and conversions, not simply likes
https://blogfreely.net/kittanllly/behind-the-scenes-content-ideas-humanize-your-small-business-on-social-media
Measure and iterate month-to-month. Review achieve, saves, clicks, and conversions, not simply likes. Run A/B checks on hooks, thumbnails, and CTAs, and prune what doesn’t carry out.