Inaccurate directory listings act like a broken compass for your customers and...

https://wiki-room.win/index.php/Which_Industry_Directories_Actually_Matter_for_Doctors_and_Clinics%3F

Inaccurate directory listings act like a broken compass for your customers and Google. When your NAP—Name, Address, and Phone—consistency is off, search engines lose confidence in your business location and drop your rankings