How I Stopped Duplicating Business Logic While Launching into Three Markets at Once

https://alexisgfes284.trexgame.net/when-a-client-pushed-into-three-markets-at-once-how-the-zabka-netguru-rollout-collapsed-then-rebounded

I once believed the right toolset would rescue any multi-market launch. We were expanding into three countries simultaneously, across web, iOS, Android and two partner marketplaces