European wellness is ditching hype for personalized micro-habits and digital...

https://www.copenhagenfashionsummit.com/how-consumer-attitudes-toward-alternative-wellness-are-changing-across-europe/

European wellness is ditching hype for personalized micro-habits and digital community support. Fashion is now a mental health tool, with wardrobes acting as an emotional buffer. By aligning with regulated care, we’re choosing authentic value.