Entertainment is no longer a passive pursuit. By integrating live chat and...

https://cruzinnp079.tearosediner.net/the-science-of-the-3-am-ping-why-apps-target-you-when-you-re-sleeping

Entertainment is no longer a passive pursuit. By integrating live chat and personalised recommendations, platforms are turning viewers into active participants. We now expect a two-way dialogue, which blurs the lines between audience and creator